202309011312 The primary goal in product development is to make good economic decisions

The primary goal in product development is to make good economic decisions. All other objectives should be viewed as secondary to the economics. This gives us a common comparison between (for example) quality and delaying go-to-market. This means that we should select the actions that we take based on an overall, quantified economic impact.¹

How though, does ethical concerns factor into this. We can say that we simply have be ethical even if it's not the best economic decision, but what happens when the ethics of a decision are not cut and dry. How does one keep these other — equally, or even more important — concerns around while also striving for a single economic decision mindset?